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April 30,2015
Volume 8,Issue 8
Pages -
Subject Area:Enterprise Management

Title: A model for supplier selection under supply uncertainty situation

Authors: CHEN Ting, WU Cuihua
PP: 870-877
Abstract: From the perspective of mathematical modeling and optimization, this paper studied supplier selection strategy under conditions of uncertainty of the manufacturer combined with fuzzy set theory, fuzzy analytic net process methods etc. This paper also analyzed the reasons of the supply uncertainties, and established fuzzy analytic net process under supply uncertainty, i.e. fuzzy analytic net process and fuzzy chance constraints process (FANP-FCCP) , and the validity of the model was proved by using an example .
Keywords: logistic system management; supplier selection; fuzzy analytic net process and fuzzy chance constraints process; supply chain management; supply uncertainty

Title: Study on closed loop supply chain model under the deposit refund system

Authors: ZHONG Hua, LIU Wantong, LIN Lin
PP: 857-869
Abstract: In order to improving the E-waste recycling rate and forming closed-loop supply chain, based on deposit refund system (DRS), we studied three kinds of closed loop supply chain model with product remanufacturing, namely the manufacturers, retailers and the third party collecting model. Compared the three models from the return rate of E-waste and supply chain profits and retail price and then concluded that no mater for manufacturers, retailers or entire supply chain, the model of retailer collecting can get the higher profits, however, the total profits in the centralized coordination system are the highest. Preliminary analysis of the impact of deposit size on the performance of the closed-loop supply chain, and the example analysis concluded that under the same condition, the retailers engaged in recycling of waste products can receive the best supply chain performance.
Keywords: logistic system management; supply chain management; closed loop; deposit refund system; remanufacturing; E-waste recycling

Title: Strength of ties and entrepreneurial resource acquisition of the individual online stores

Authors: WANG Kan
PP: 845-856
Abstract: This paper applies the theory of tie strength in the sociology research into explaining the channel differences of entrepreneurial resource acquisition of the online stores and mainly reveals the contingency impacts of entrepreneurs’ age, gender, entrepreneurial experience, work experience and weekly working hours on these differences. Based on 178 valid questionnaires from C2C online stores, we adopt group regression method to empirically test the moderating roles of these contingency factors on the relationships between tie strength and resource acquisition. The results enrich the theories of tie strength and online entrepreneurship and have a credible practical implication.
Keywords: businese management; strong ties; weak ties; resource acquisition; contingency factors; individual online stores

Title: Conception of dynamic mechanism theory and its methodology

Authors: HAO Qingsheng, CHEN Nan, LI Rui, DOU Zhijie
PP: 839-844
Abstract: From numerous studies, the paper summarizes dynamic mechanism theory as contrary and complementary for research on restriction factors in way of thinking. The hypothesis is that dynamic mechanism plays a role in the development of complicated things. The theoretical connotation consists of a variety of dynamic factors and their research paradigms, such as internal and external powers, pushes and pulls, driving forces and tractions, dynamic main body, dynamic target, power lever and so on. It can be used to study the motivation of development and changes of things as well as causes of the problems. The methodology is to construct conceptual and mathematical model through theoretical analysis, and then conduct empirical research through quantitative analysis and case study. Finally we propose policy suggestion or finish scheme design. Structural interpretation model, systematic dynamics model and econometric model can be used as tools for dynamic mechanism research.
Keywords: management theory; dynamic mechanism; dynamic mechanism theory; dynamic mechanism methodology

Title: Dynamic mechanism of continued participation of members in virtual community: the comparison of initial motivation and sustained motivation

Authors: LOU Tianyang, SONG Jinzhu, QIAN Yale, ZHANG Zhe
PP: 830-838
Abstract: From a virtual community operator perspective, sustained participation was measured in 4 dimensions. Drawing on the motivation theory of self-determination (SDT) and motivation orientation, our study was contributed by revealing what initial motivations will erode over time, and how these motivations influence sustained participation behavior in the initial stage and continued stage. Firstly, the altruism and reputation are the dominant motivations on community participation, and have the stronger influence on sustainer group than initial group. Secondly, the self-oriented and other-oriented motivations have different influences on participation behavior, and this relation is more obvious in the sustained group than initial group. The results can guide managers in designing the incentive policy to attain new incomers and achieve members’ sustained participation.
Keywords: marketing management; sustained participation; internal motive; external motive

Title: User acceptance model research based on group buying site

Authors: HUANG Lincheng, LÜ Tingjie
PP: 821-829
Abstract: Based on technology acceptance model, the article extracted the factors that influence the behavior of group buying site user acceptance, conducted by questionnaire surveys and other methods. We used AMOS structural equation modeling software to build and test, we conclude that the willingness of participation on group buying on the internet, the attitude of group buying network, the convenience of group buying network, the usefulness of group buying network, and the risk-awareness of group buying network all descend successively with the group buying behavior of site user.
Keywords: management engineering; group buying site; user acceptance; technology acceptance model; risk-awareness

Title: Study on pricing strategies in a dual-channel supply chain under different channel power structures

Authors: LI Li，HE Jie，ZHAO Jie，YAO Ruibo
PP: 811-820
Abstract: We study a two-layer dual-channel supply chain and build a pricing model based on the consumer utility and selection. In order to provide decision support for the manufactures, we focus on the pricing issues for the supply chain and profit for the supply chain members in three cases such as the manufacturer and the retailer are in a status of peer-to-peer, the manufacturer works as the leader and the retailer works as the leader. We emphasize the effects of two factors i.e. perception degree of consumer for goods and other purchase cost besides price on the equilibrium price, and provide decision support for manufacturing enterprises to carry out the double channel operation. The result shows that the manufacturer’s optimal price on direct channel is not necessarily higher than the retailer’s optimal price on tradition channel. Besides, for the manufacturer, their optimal price are the lowest when they are in a status of peer-to-peer; and for the retailer, their optimal price are the lowest when they are in a status of peer-to-peer, and are the highest when the retailer works as the leader.
Keywords: management engineering; game model; dual-channel; channel power structure

Title: Study on the perfomance evaluation of supply chain management system informatization of telecomoperators

Authors: CHEN Feng, YIN Tao, LI Dan
PP: 802-810
Abstract: Taking A mobile company supply chain management (SCM) system information as the actual background, this paper researched on telecom operators informatization implementation effect. Firstly the present informatization situation and the performance evaluation of related knowledge were described, then on the basis of A mobile company SCM system information implementation effect, 31 evaluation index were described. Then, this paper calculated the effect of each evaluation index, took the comprehensive evaluation results of SCM system, and finally put forward relevant solutions about the effect which was not very ideal, to help information construction of A company SCM system to get further success.
Keywords: management engineering; telecomoperators; multi-level fuzzy comprehensive evaluation; supply chain management; performance evaluation of enterprise information

Title: Evolution analysis of emergency’s web public opinions based on SIR epidemic model

Authors: ZHANG Qin, XIE Naiming, BI Xingming, GAO Long, WANG Xiao
PP: 794-801
Abstract: This thesis introduced the related methods about evolution of web public opinions systematically regarding emergency’s web public opinions as an object, and defined and explained the characteristics of emergency’s web public opinions. On this basis, this paper used the SIR epidemic model to research the evolutionary trend of emergency’s web public opinions, constructed the evolution SIR model of the emergency’s web public opinions, and defined the evolution of the rules and gives steps of solving. At last, this paper used the Matlab software to analyze the evolution of emergency’s web public opinions. The results proves that this model is proper and effective, which can be used to research the revolution of emergency’s web public opinions.
Keywords: management engineering; web public opinions; SIR ; emergency; revolution trend

Title: An OWA-improved TOPSIS approach for multiple criteria decision analysis

Authors: WU Liangpeng, CHEN Ye
PP: 785-793
Abstract: Technique for order preference by similarity to ideal solution (TOPSIS) method is a classical algorithm to solve the multiple criteria decision analysis, in order to solve the disadvantages, and an improved method of TOPSIS was put forward. Furthermore, combined with ordered weighted averaging (OWA) operator, an improved OWA-TOPSIS method was constructed, which can be used to solve multiple criteria decision analysis problem. Finally, we took the case to explain how to use the new method and used the Kendall coefficient of concordance to illustrate consistency of the new method.
Keywords: management engineering; multiple criteria decision analysis; improved TOPSIS approach; ordered weighted averaging operator; kendall coefficient of concordance

Title: Focal points and thinking of management science and engineering based on general projects by NSFC

Authors: SHAO Xiaoxiao, CAO Jie
PP: 778-784
Abstract: Based on the data of general projects supported by Natural Science Foundation of China in kinds of fields of management science and engineering from 1999 to 2011, The research used entropy method to analyze these data to get research focal points in these fields, and calculated the centrality degree of the keywords using the method of social network analysis, then analyzed the keywords groups to get research focal points on the keywords.
Keywords: management engineering; Natural Science Foundation of China; entropy method; social network

Title: CALIS special subject database situation and development countermeasure

Authors: WANG Jinchang, SHAO Suyun, MENG Shan
PP: 772-777
Abstract: On the basis of visiting the website and test, we analyzed the present situation of the China academic library and information system (CALIS) special subject database, put forward the future development countermeasures. CALIS special subject database center site integrates each participation library, with a more comprehensive search and service functions. Current problems are: database propaganda is not enough, database maintenance is not timely, database low degree of sharing. CALIS special subject database should step up publicity efforts, establish long-term mechanism to maintain and update, expand the scope of resource sharing, and promote universities to build database jointly.
Keywords: library science; China academic library and information system; special subject database; countermeasure

Title: Study on construction of information commons in university libraries: the case of library of Hangzhou Normal University

Authors: SUN Hongying, XU Jie, ZHANG Ying
PP: 763-771
Abstract: We investigated the present situation construction of information commons (IC) in well-known university libraries abroad and the “211” university libraries in China through the network, especially researched the information service, information resources, hardware and software facilities and virtual environment, then put forward the feasible plan of library IC in Hangzhou Normal University .
Keywords: library science; information sharing; information services; physical layer; virtual layer; support layer

Title: Application research on personalized book recommendation system of university library

Authors: YU Haitao, YAN Xiangbin
PP: 758-762
Abstract: Aiming at the personalized recommendation system still existing in the relationship modeling, data sparse research and other issues, we proposed the university library personalized recommendation system framework for users, books homogeneity relationship between the user and book modeling, the relationship between heterogeneity, possibly to solve the problem of data sparsity. Recommended system uses three orthogonal non-negative matrix decomposition algorithm for joint clustering to ensure the uniqueness of solution and interpretability. Joint clustering algorithm analyzes books and users simultaneously to improve the accuracy of clustering. Through comparative analysis of historical data, The accuracy of the proposed recommendation algorithm is significantly increased.
Keywords: library science; digital library; personalized recommendations; joint clustering; sparse data

Title: Review of semantic role labeling research

Authors: ZHU Na, WANG Xiaoyue
PP: 752-757
Abstract: This paper searched and analyzed the relevant literatures of the semantic field from domestic and abroad, combed the current popular method of semantic role labeling (SRL), outlooked SRL technology’s trends. Finally, we focused on the applications on SRL technology in the intelligence analysis.
Keywords: information science; semantic role labeling; review; semantic role

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