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A Process Driven Architecture of Analytical Customer Relationship Management Systems
Liu Jun,Wu Yu * #
College of Computer Science and Technology, Wuhan University of Technology
*Correspondence author
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Funding: none
Opened online:14 December 2010
Accepted by: none
Citation: Liu Jun,Wu Yu.A Process Driven Architecture of Analytical Customer Relationship Management Systems[OL]. [14 December 2010] http://en.paper.edu.cn/en_releasepaper/content/4394145
 
 
Analytical Customer Relationship Management(CRM) systems which have been proved to be important for enterprises' survive and development, are able to discover valuable knowledge from large scale operational and historical data. In this paper, we propose a process driven architecture of analytical CRM systems based on an existing architecture which has been proved to be feasible in a project. In this architecture, we mainly integrate distributed technology which make this solution more practical and is adapted to the Web environment.
Keywords:decision support system; analytical CRM systems; distributed data mining; layered data model
 
 
 

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