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| The small and medium-sized enterprises (SMEs) public service platform, as an important network node for the service system construction of SMEs and the main carrier for the government to provide public services, has obvious characteristics of bilateral market. However, the prominent problem is that they make no profits to enable their sustainable development, and the pricing is the key issue to make profits. This paper studies the pricing strategy of the public service platform of SMEs under the condition of differentiated service quality, the pricing model is established when the monopoly public service platform of monopoly SME provides differentiated service quality, and its optimal price is determined based on the theory of bilateral market. The corresponding pricing strategies of the same service platform are summarized through the above analysis. |
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| Keywords:bilateral market; SMEs public service platform; differentiated service quality; pricing |
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