A trust management model based on reputation for virtual community

Zhao Shuqin; Guo Yucui; Lv Shang

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A trust management model based on reputation for virtual community

Zhao Shuqin 1 * #,Guo Yucui 2,Lv Shang 2

1.Beijing University of Posts and Telecommunications

2.School of Science, Beijing University of Posts and Telecommunications

*Correspondence author

#Submitted by

Subject:

Funding: 国家自然科学基金（No.60973146）

Opened online: 9 March 2010

Accepted by: none

Citation: Zhao Shuqin ,Guo Yucui,Lv Shang .A trust management model based on reputation for virtual community[OL]. [ 9 March 2010] http://en.paper.edu.cn/en_releasepaper/content/40501

A trust management model based on reputation and considered the activity degree and the length of the trust chain which can get a satisfactory trust value accuracy is proposed, to improve the accuracy of trust value among members in virtual community（VC）. Superior to the existing approaches, more factors are taken into account and corresponding punishment mechanism is introduced, and the model can motivate members to participate in activities. Simulation shows that this model is effective and feasible to virtual communities.

Keywords:virtual community;trust management;reputation

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