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The Function of Sina Governmental Weibo (Chinese Twitter) in China′s Social Governance: Case Study of the Kunming Train Station Event
Lai Xin 1,Li Jiayao 2,Zhao Linlin 3,Sui Wenjuan, PhD 4,Yang Guang 5 *
1.Department for Continuing Education Research, Danube University Krems, Austria, 3500
2.Marxist Theory and Research Institute, Central Party School of the Communist Party of China, Beijing, 100091
3.Department of System Biology, Heinrich-Heine-Universit?t Düsseldorf, Germany, 40225
4.School of Economics and Management, University of Electronic Science and Technology of China, Chengdu, 611731
5.Department of Nephrology, Heinrich-Heine-Universit?t Düsseldorf, Germany, 40225
*Correspondence author
#Submitted by
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Funding: none
Opened online:20 April 2016
Accepted by: none
Citation: Lai Xin,Li Jiayao,Zhao Linlin.The Function of Sina Governmental Weibo (Chinese Twitter) in China′s Social Governance: Case Study of the Kunming Train Station Event[OL]. [20 April 2016] http://en.paper.edu.cn/en_releasepaper/content/4681975
 
 
Background:Social governance is important to the today′s development of China, especially for social stability, social security and economic development purposes. New media, as an uprising method for people's communication, knowledge spreading and information accession, becomes a new channel for the government passing down the wills and propaganda for the social governance purpose. Hence, it is worthy to learn the functions of new media at the current social governance. This study is to reveal the impact/role of news media for social governance in China through case study. Methods: In the chosen case of "3.01 terrorist attack in Kunming train station", 26 of representative Government Weibo (GW) accounts and their related microblog contents are selected into an analysis of governmental influence. Results: The result shows that the GW has higher potential influence compare to traditional media Weibo; especially the Local GW, which reveals significantly higher growth rate of influence than other hierarchical GW. The spreading path was kept in a normal track and without hype; the explosive points are mainly sparkled through the intersection between the GW and other governmental posts. Male pay more attention to sudden terror attacks events than female do. The posts of refuting rumors and event reports, as observed, are easier in attracting public attention. Conclusions: Given these stand points, the GW has some advantages of infusing positive information to the public, which can be influential for a propaganda. Hence, the future study can focus on methods of improving the efficiency of propagation for different groups.
Keywords:Sina Governmental Weibo, Propaganda, Emergency events, Public safety, Kunming train station
 
 
 

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