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Nowadays there are lots of different demands of the customers daily, so the manufactures must update the products constantly to meet the demands. To maximize the manufactures’ profit, the manufactures not only need to make the pricing strategy of the generations of product, but also need to chose the optimal opportunity to introduce the renovations, and the second is very important. In this paper, the profit model is made based on the Bass diffusion model, analysis the parameters numerically, some properties are got and which accord with the reality. |
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Keywords:renovation, life cycle, diffusion model |
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