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Creating a Methodology for User Profile:Architecture and Platform
Chang Jielin 1,Niu Kun 2 *
1.Beijing University of Posts and Telecommunications,Beijing,100876;Beijing University of Posts and Telecommunications,Beijing,100876
2.
*Correspondence author
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Funding: the Projects on International Scientific and Technological Cooperation under the National Key R&D Program (No.NKP) No. 2016YFE0204500, the National Natural Science Foundation of China under Grants No.61671081 and No.61720106007, the Beijing Natural Science Foundation under Grant No.)
Opened online:20 March 2020
Accepted by: none
Citation: Chang Jielin,Niu Kun.Creating a Methodology for User Profile:Architecture and Platform[OL]. [20 March 2020] http://en.paper.edu.cn/en_releasepaper/content/4751182
 
 
User profile, an abstract information of user based on big data, which can help enterprises to achieve precision-targeted marketing to users according to their characteristics,and offer personality services for user. At present, the existing structures of user profile is based on the specific product, without forming a unified structure.Therefore, this paper proposes a user profile management architecture, which aims to provide an industry-wide generic model. From the point of person analysis, the character attributes are divided into six categories through the method of category division, and extend the subcategories in each category to form a label system. On the basis of building the model, this paper design an open platform. Introduceing the method of design interface which is open to the external platform, and describing the result. Moreover, designing the permission management for each interface to ensure the security of the system. Compared with other models, the user profile architecture provides in this paper has a wide adaptability and can be applied to various industries.
Keywords:software Engineering; user Profile; label architecture
 
 
 

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