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Pricing Decision Study of Ecological Industry Chain Based on Uncertain Demand
Yu Haijie * #,Su Sheng
School of Computer Science and Engineering ,University of Electronic Science and Technology of China, ChengDu 611731
*Correspondence author
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Subject:
Funding: Humanities and Social Sciences Foundation for the Youth of Ministry of Education of Chin（No.09YJC630018）, Doctoral Foundation of the Youth Teachers of Ministry of Education of China（No.20090185120002）
Opened online: 7 September 2012
Accepted by: none
Citation: Yu Haijie,Su Sheng.Pricing Decision Study of Ecological Industry Chain Based on Uncertain Demand[OL]. [ 7 September 2012] http://en.paper.edu.cn/en_releasepaper/content/4488206
 
 
Price decision of ecological industry chain under uncertain demand wes studied in this paper. Stock influence was considered. A two stages ecological industry chain was took as study background. The downstream buy amount is uncertain demand. Stock of byproduct is certain. There are two kinds of situations. Buy amount is higher or lower than byproduct stock. Price decisions of byproducts were studied based on game theory. Sequential game equilibrium (Stackelberg equilibrium) and cooperative game equilibrium (coordination in price decision) were obtained.
Keywords:Ecological industry chain; Game theory; Uncertain demand; Price desicion
 
 
 

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